This case study, Making Web content shine, is about exploring methods that make Web content valuable, clear, and easy to use. Over the next few weeks we will discuss processes that can be used to evaluate and improve your Web content. There will be some discussion about technical skills, organization, structure, writing, marketing, social networking, and more. Please note that comments on this blog are enabled. We welcome and look forward to your questions and comments.
About The Author
Michael has more than 10 years of experience utilizing Web and new media in higher education, nonprofit, and business sectors. Among his many accomplishments, he founded a Web and new media consulting company—VanPutten Interactive—to serve clients specializing in public works, social work, higher education, documentary film, and professional development. In his current role at Michigan State University, he provides leadership for Web communication and innovative utilization of new media and oversees a team of Web developers. Michael has a master’s degree in educational technology from Western Michigan University.