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‘Don’t Make Me Think’ should be required reading for anyone in communications or design

This book was first published in October 2000. Even after 20+ years, it is still extremely relevant and should be considered essential reading for anyone creating messaging or online experiences.

Steve Krug (pronounced kroog) is a user experience pro in Chestnut Hill, Massachusetts. Krug has evaluated and improved user interfaces for exceptional companies including Apple, AOL, Netscape, Excite@Home, BarnesandNoble.com, Lexus.com, and Circle.com (originally Interactive Bureau).

“Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.”

Steve Krug

Listen to Steve Krug talk about usability

Krug’s presentation “The Lazy Person’s Guide to a Better World” at User Experience Lisbon

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