Why Playing the Game and Showing Up Matters
Playing with ideas, trying out products, and having new experiences is fuel for creativity and invention....
Tag: business
Will one million dollars be enough for retirement?
A terrifying look at what young people would have to do in order to have sufficient money available when they retire....
How do Michigan colleges and universities measure up?
Julie Mack, blogger for the Kalamazoo Gazette, reported on August 4, 2011 that Western Michigan University and Kalamazoo College made the list of “best colleges” published by Forbes and Princeton Review. Julie’s post caught my attention because I live in Kalamazoo,...
Designing for mobile: The Amazon Kindle and user experience
When I visited Amazon.com on the morning of Nov. 14, 2010 I saw something which caught my eye: an advertisement for the Amazon Kindle showing how consistent and simple it is to buy a book and use it regardless of your...
Building brand awareness with 30-year-old videogames
Will the ability to play a classic text-based adventure stoke your desire to purchase an Amazon Kindle? Probably not. However, Amazon has figured out a clever way to build awareness of the Kindle by leveraging the brand equity of Zork--a videogame...