Julie Mack, blogger for the Kalamazoo Gazette, reported on August 4, 2011 that Western Michigan University and Kalamazoo College made the list of “best colleges” published by Forbes and Princeton Review. Julie’s post caught my attention because I live in Kalamazoo,...
When I visited Amazon.com on the morning of Nov. 14, 2010 I saw something which caught my eye: an advertisement for the Amazon Kindle showing how consistent and simple it is to buy a book and use it regardless of your...
Will the ability to play a classic text-based adventure stoke your desire to purchase an Amazon Kindle? Probably not. However, Amazon has figured out a clever way to build awareness of the Kindle by leveraging the brand equity of Zork--a videogame...