Designing for mobile: Amazon Kindle and user experience
Something caught my eye: An advertisement for the Amazon Kindle showing how consistent and simple it is to buy a book and use it regardless of your electronic device or software preferences.
business
Tasty knowledge and eats from the wizards at Zingerman’s
They are known for legendary service, quality, and craftsmanship. Here, co-founder Ari Weinbzweig shares how things are done at his famous business.
Why playing the game and showing up matters
Playing with ideas, trying out products, and having new experiences is fuel for creativity and invention.
Will one million dollars be enough for retirement?
A terrifying look at what young people would have to do in order to have sufficient money available when they retire.
How do Michigan colleges and universities measure up?
Julie Mack, blogger for the Kalamazoo Gazette, reported on August 4, 2011 that Western Michigan University and Kalamazoo College made the list of “best colleges” …
Building brand awareness with 30-year-old videogames
Will the ability to play a classic text-based adventure stoke your desire to purchase an Amazon Kindle? Probably not. However, Amazon has figured out a clever way to build awareness of the Kindle by leveraging the brand equity of Zork–a videogame that inspires nostalgia amongst those who spent time in the late 70s and early 80s imagining an epic world as they clacked away on their IBM Model M keyboards and basked in the glow of green or amber monitors.
