Discovering wonderful new music often happens by accident. While perusing a lovely little site titled “My Little Corner of the World,” a Tumblr blog maintained by Brandon Boyer (who writes for Boing Boing) I came upon a post with an embedded video and a link to a short article on Nowness.com.
There are moments when you first hear the melody or lyric of an unfamiliar song that can result in pleasant skin tingling sensations, a welling up of energy, or an emotional response like tears or joy. We are introduced to these experiences by friends, music evangelists, or clever marketing campaigns. The later has made use of increasingly potent visuals in the form of music videos and/or subliminal presentation of catchy tunes in advertisements, television shows, and film in order to introduce us to new music experiences.