As I write this, I feel safe to say that I am in good company in my love for Casey Neistat.
With an ever-growing list of YouTube subscribers (648,017 as of this writing), successful projects galore for the likes of Mercedes-Benz and Nike, and a vault of brilliant video and animation experiments—Casey is becoming a modern icon and inspiration to digital creators everywhere.
While we could attribute Casey’s success to all the hard work and time he has put in, one can’t help but wonder if there was some deal of diabolical significance made during magic hour at a famous crossroads in Clarksdale, Mississippi.
One of his most recent pieces that I have gone all fanboy-in-love for is called “Life Explained in 27 Seconds” where Casey visually illustrates the direct relationship of our efforts and results in life. It answers the questions: what happens when we keep pace, stand still, or need to catch up?
Casey recently announced that he has set aside his commercial work and, at the age of 34 with a fresh marriage and baby, will be starting up a new and innovative business venture (see the video below starting at 3:37). He is currently working through patent registration processes and can’t publicly speak a word about his new venture until his application clears. So, while full details are pending, all of us get to feel like kids the night before Christmas as we wait in anticipation for more information.
Michael has more than 20 years of experience utilizing Web and new media in higher education, nonprofit, and business sectors. Among his many accomplishments, he founded a Web and new media consulting company—VanPutten Interactive—to serve clients specializing in public works, social work, higher education, documentary film, and professional development. In his current role at Bronson Healthcare, he provides leadership for digital marketing, communications, and innovative utilization of new media. Michael has a master’s degree in educational technology from Western Michigan University.