Designing for mobile: Amazon Kindle and user experience
Something caught my eye: An advertisement for the Amazon Kindle showing how consistent and simple it is to buy a book and use it regardless of your electronic device or software preferences.
marketing
Useful resources for social media marketing and communications
The world of digital marketing and communications changes rapidly. It can be hard to stay up to date on the latest developments or best practices. Here are a few resources I have found valuable recently and over the years.
‘Idea a Day’ project explored ways to improve experiences of higher education students
Resulting in 50+ articles, “Idea a Day” was a special project designed to explore ways that the student experience at a public university could be improved and optimized.
Building brand awareness with 30-year-old videogames
Will the ability to play a classic text-based adventure stoke your desire to purchase an Amazon Kindle? Probably not. However, Amazon has figured out a clever way to build awareness of the Kindle by leveraging the brand equity of Zork–a videogame that inspires nostalgia amongst those who spent time in the late 70s and early 80s imagining an epic world as they clacked away on their IBM Model M keyboards and basked in the glow of green or amber monitors.
Get a free copy of ‘Free’ by Chris Anderson
Wired Magazine Editor in Chief Chris Anderson’s new book Free was released on July 7, 2009. The publisher’s summary of the title indicates that “in …